Personal attention to what matters to you.
Gretchen McCord has been practicing law since 2001 and has significant experience in the following areas. To learn more about how Gretchen can assist you, see more detailed descriptions about the type of work she does for institutions, businesses, and individuals.
Gretchen assists copyright owners in protecting and exploiting their copyrights and advises information users in legally and safely using the copyrighted works of others. The following represent only a few ways in which Gretchen assists clients in copyright matters:
- Strategize about most efficient and effective means of protecting your intellectual property.
- License the use of works belonging to others and license others to use your works.
- Analyze claims of infringement.
- Analyze and help clients understand their fair use rights in educational contexts and otherwise.
- Prepare policies and procedures related to copyright that best serve your institution’s needs, including application of fair use.
- Prepare policies for your interactive website.
In the modern world, where almost anyone can become an entrepreneur and the Internet makes “everything” global, trademark law becomes more complicated than most people realize. If you are using a name, tag-line, or design to identify or symbolize your business, institution, products, or services, trademark law probably affects you. Contrary to popular understanding, trademark rights are acquired by using a mark, not by registering it. Gretchen assists businesses, educational institutions, and non-profits in assuring that the marks they use do not infringe the rights of others and in protecting their own marks. Her services include:
- Determine any legal risk associated with using the trademarks and service marks you want to use.
- Register your trademarks and service marks to obtain maximum protection.
- Police against infringement of your trademarks.
Unlike copyright law, privacy law in the United States is patchwork of federal and state law and regulation. Companies that do business outside of the U.S. may also be subject to regulations of the countries in which or with which they conduct business. If your company or institution collects or uses in any way personal information about others and/or their activities (online or otherwise), you may be subject to certain privacy laws and regulations. Gretchen assists companies and institutions of various types in becoming and remaining compliant with applicable privacy laws and regulations. The following are examples of some ways in which Gretchen assists clients in privacy matters:
- Identify which laws and regulations apply to your situation.
- Prepare policies and procedures that meet your institution’s informational needs while ensuring that you remain compliant.
- Prepare policies for online collection of information from website users.
The use of social media potentially implicates a wide range of legal issues, from copyright and privacy to right of publicity, trademark, and First Amendment issues. Gretchen can assist your institution in identifying issues of which you should be aware and in preparing appropriate policies and procedures to help guide you through these poorly-charted legal waters.